Before this month ends, we would like to highlight some of the hardworking women entrepreneurs in the tech industry, and we will share with you how they began their companies and what lessons they have learned.
Failure a Gateway to Success
Sukhi Jutla is the co-founder and COO of MarketOrders, a blockchain-based platform for the gold and diamond jewelry industry. MarketOrders came into existence in the year 2016. The primary function of MarketOrders is to source products by connecting retailers and suppliers. MarketOrders is not the first jewelry-related business initiative of Sukhi Jutla. She says that MarketOrders is her third attempt. But she says that without the previous failed ventures, she would not have been able to understand this industry for creating MarketOrders. Being a women tech entrepreneur, she advises other tech industry entrepreneurs to be mindful of what they are building and ensure that what you are creating is what your customers want.
We have another women tech entrepreneur: Nichel McCall Browne, a venture-backed tech founder, and serial tech entrepreneur. She began her first tech company after she saw a need for helping students go to college. For this purpose, she developed software that allowed the students to navigate the college application process. Since she was not a technical founder, she could not create software but knowing how this problem could be solved. Now she is working with another software company named Bramework. The purpose of Bramework is to help small businesses in creating top-ranking blog posts. As she is a women entrepreneur, her advice to other women tech entrepreneurs is to spend more time building a solid business instead of focusing on being a woman.
One other women tech entrepreneur we will be mentioning here is Dr. Ximena Hartstock. She is the co-founder of a DC-based civic tech company, namely Phone2Action. The purpose of this company is to connect businesses and citizens with policymakers. Dr. Ximena states that when she came up with Phone2Action, there wasn’t any way of connecting with lawmakers. By creating this company, she was able to close the gap between citizens and policymakers. All Hartsock wanted was to solve a problem, and when she learned that there was no tool like Phone2Action, he was quite surprised. She states that 98% of venture capital goes to men for her fellow woman tech entrepreneurs, but she says that men can’t paralyze women. She says that woman entrepreneurs should focus on the customers and build traction, and eventually, they will come.
Every Time is the Right Time
Last but not least, we will be talking about Sara Sutton. She is the founder and CEO of FlexJobs. FlexJobs is a job website that offers remote and flexible jobs, onsite jobs with alternative schedules, employee jobs, and freelance jobs. Now how she came up with this idea of FlexJobs? She says that she was pregnant and was looking for a flexible job like a freelance job, a part-time job, or one with a flexible schedule. When she searched for jobs, she says that she came up with many low-quality jobs, scams, and too-good-to-be-true jobs in her niche. She says that she knew there were professional, flexible jobs but looking for those jobs was like searching for needles in a haystack. She says that she realized that many people like her were searching for flexible jobs like her, and that’s how she came up with the idea of FlexJobs. Her advice for other women entrepreneurs is that every time is the right time for starting a business.