Startup Marketing Strategies
Technology has enabled startups to reach and engage prospective customers or users from all around the world. Today, startups get a huge head start over larger corporations in terms of using online channels for gaining new users and customers. Furthermore, there are big opportunity costs and risks involved with traditional marketing methods that many startups cannot afford. On the other hand, many traditional businesses fail to use modern online marketing methods due to their lack of understanding of the same. These include mass media advertising, lead generation, and PR strategies. In this blog, we will discuss the best Startup Marketing Strategy.
The foundation of startup marketing
In order to become a successful marketing team, it is important to understand the foundations that are required to succeed.
It’s most important to find out your core channel. What is it? The core channel is actually very simple. It’s the resources you have that are capable when you combine the things that you like to do with the things that you’re good at. Knowing your core channel is important. It’s the thing you can build on.
Building marketing into your product
Once a business needs to grow beyond word of mouth the true challenge begins: viral marketing. Getting a product to go viral, or become the next Facebook is a challenge – and the goal of any marketer. As a marketer, your goal should be to build growth into your products by injecting marketing into every product you create.
Conversion rate optimization
Everyone wants as many signups and subscribers as possible, but few people know how to increase the conversion rate on their website. Conversion rate optimization (CRO) is tricky and often requires split-testing different versions of your web pages. Conversion Rate Optimisation, or CRO, is an ongoing process and can be applied to all areas of marketing. Unlike SEO, which primarily focuses on increasing targeted traffic to a website, the primary objective of conversion rate optimization (CRO) is to increase the number of users who sign up, purchase, donate or subscribe. It’s become more about testing and split-testing than ever before.
Facebook is getting more and more sophisticated with the things that it can do. One of the tools that it is going to keep developing and bringing to the forefront is its targeting options. You have probably seen Facebook’s ad targeting options by now but you might not know what they are really capable of. Segmentation allows you to find the exact users that are most likely to purchase your products or help your business in some way.
Customer feedback loop
A customer feedback loop is a simple but effective way to collect customer information in order to get insight into your customer experience and your customer’s needs. This is a great way to continually improve your products and services over time and ensures that your business is always working towards providing exceptional experiences for all of your customers.
Paid Media Marketing for Startups
Paid Media Marketing is one of the most sophisticated forms of marketing that requires great skill. It brings outstanding results.
Almost everyone knows that Google Ads is the most popular advertising platform online. This is because it’s so easy to access the millions of people watching your ad and to track the effectiveness of your campaign. It has some pretty cool features that could benefit nearly any business.
Google AdWords is the largest advertising network in the world, with a reach that spans over 55% of the US. There are hundreds of millions of keywords available to bid on, offering you a lot of room to scale your ads. You can target users based on location, device, and much more. Outranking the other ads in a competitive marketplace has shifted from bidding solely on keywords to investing time and money in targeting and remarketing. If you want to generate leads and grow your business, Google Ads is one of the most cost-effective tools available today, which works especially well for local businesses since most people search using a location.
Reddit is no doubt one of the best social community media sites on the internet, especially for marketers. It’s a platform where you can find highly active users who are there to learn and share about different topics. You can also reach your target audience depending on what subreddit you use
Facebook Exchange is just one of the new back-end developments introduced on the Facebook platform which offers access to key demographic targeting data. At its essence, Facebook Exchange allows marketers to attract existing customers and people who are likely to convert using customized advertising based on real-time consumer activity. With the launch of Facebook Exchange, brands and businesses now have access to valuable information in real-time. They are also able to reach customers who had previously shown little interest in the brand’s products or services.
Affiliate marketing is a great way to stand out in a saturated online marketplace and make extra money. Affiliate marketing involves a person having an online link that will send visitors to the product and from that, earn them revenues to see their business grow. Building an affiliate marketing business is mostly driven by compelling content generation, directing them towards the right people through well-thought-out emails, and giving them what they need at the right time. Affiliate marketing has increased in popularity and they are used by many brands to get new leads on the internet. The biggest challenge for beginners or even for professional online marketers is that affiliate marketing is not really a stand-alone thing.
Earned Media Marketing for Startups
Startups must not only rely on owned media marketing, such as social media or email, to market their business. Earned media is information about your brand that you have had no influence over. For example, a positive review of your product in a magazine or a blog post about the success of your new feature can both be considered earned media. Sure, you may gain more website visitors from owned media channels than from earned media, but by leveraging it as part of your marketing strategy, you can expect a boost to your conversion rates and customer loyalty.
Building exceptional resources
Exceptional resources are those that turn out to be helpful and useful for a large number of readers. If you want to grow your site’s visibility and reputation online, then creating exceptional resources is certainly a reliable strategy.
Search engine optimization
Search engine optimization (SEO) is the process of improving a website’s organic ( unpaid ) ranking in search engines. Here are some useful tips for you to consider in order to rank well organically. Search engine optimization or simply SEO is a popular internet marketing strategy that encourages the development and management of efficiently written, well-structured, and frequently updated website content.
Owned Media Marketing for Startup
Owned media is the single best way to market your startup. Owned media marketing is critical for startups. It’s the best form of marketing for startups because it’s:
- immune to downturns in ad budgets (otherwise known as the “death of advertising
- Takes little or no time at all
- Accessible to everyone
- Improves brand awareness and recognition
It has gained a lot of popularity over the years because it is a convenient and cost-effective means of relaying marketing messages. Reaching a targeted audience using email marketing can help grow your business from a small company into a large one.
With the vast amount of content available out there, it’s important to create something that will stand out and cut through the noise. There are different formats for content such as infographics, videos, white papers, and case studies. Infographics, videos, case studies, white papers, and other forms of content all play a very important part in modern inbound marketing.