SEO Tools

The best 17 SEO Tools to Optimize Your Website

With businesses, brands, and individuals continually looking for new ways to drive quality traffic to their websites, both search engine optimization (SEO) and content marketing have experienced exponential growth over the past few years. As a result, there are now a number of fantastic SEO tools available that can help you optimize your site for greater success in 2017, 2018, and beyond.

One of the most effective ways to get better results in any area of your life is by arming yourself with the right tools. No great craftsman can do amazing things without proper tools, no successful enterprise can thrive without exceptional IT infrastructure, and no digital marketing company can thrive without having the right SEO tools. In fact, some of the best SEO tools are already freely available on the market – you’ll just have to know where to look for them.

Click Here to Read: How to Optimize Your Website for SEO and Conversions

SEO Tools to Optimize Your Website

1. Google Search Console

Google Search Console, previously Google Webmaster Tools or Google WMT, is a service offered by Google for webmasters to find out about the presence of any problems with their websites in the Google search engine results pages. The service also offers various tools and services (e.g. for checking Googlebot access to servers) to allow Webmasters to check and improve their websites’ performance in Google Search.

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2. Semrush

Semrush is a tool that provides competition research, traffic analysis & website auditing on the SEM (search engine marketing) and SEO (search engine optimization) markets. It gives companies the ability to uncover their competitors’ keywords, identify their online strategies, and find out their traffic sources.

3. BuzzStream

BuzzStream is a social media management tool that helps businesses and individuals alike to stay organized and on top of their social media outreach. First-time users can jump right into the action with a simple wizard-driven interface that leads them through all of BuzzStream’s capabilities, while those who are more experienced will appreciate the depth that can be found in the advanced features.

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4. DreamHost SEO Toolkit

The DreamHost SEO Toolkit is an all-in-one solution to help you improve your site’s performance on search engines. This free tool provides five essential functions for analyzing and fixing your website, including a page checker, sitemap generator, meta tag generator, redirect tool, and web stats checker.

5. Moz Pro

Moz Pro is a suite of SEO tools designed to find the best keywords, uncover link opportunities, perform keyword research, organize link building, and quickly create an effective SEO strategy.

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6. Linkody

Linkody is a new product that enables you to easily watch mobile videos on any TV anywhere. It consists of a box-like device and a corresponding mobile application. As soon as the application is installed on your smartphone, it will identify your location and display a list of local devices which are available for use. You choose one from the list and place your phone above a built-in scanner on the receiving end of the Linkody device, and then you can start watching videos on your TV without a cable attached to your smartphone.

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7. Ontolo

Ontolo is a tool that searches the millions of documents in over 200 languages that are stored in project Gutenberg – the world’s largest repository of free electronic books. The searches are carried out by volunteers from around the world from their own computers and results appear instantly.

8. HubSpot’s Website Grader

HubSpot Website Grader is a new tool that scores your website’s online presence based on inbound marketing best practices. Using Website Grader, you can pinpoint areas of your site that need improvement and immediately see overall scores as well as a rundown of how your site stacks up against your competition.

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9. Google AdWords Keyword Planner

The AdWords Keyword Planner generates keyword suggestions based on your seed keywords (up to 1,000 characters) or any string of text. This tool provides keyword suggestions for search network campaigns and enables you to plan your keyword budget.

10. WooRank

WooRank Site Search is the next generation of the search for your website. With deep Semantic Understanding and Large Scale Machine Learning, WooRank’s patented technology offers unmatched targeted precision in results and reduced bounce rates with intelligent  UX.

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11. Varvy SEO Tool

The Varvy SEO Tool makes it easy for you to insert an HTML Sitemap into any WordPress post or page. Just paste the code generated by the tool right into your post and you’re done! The SEO Tool was designed in such a way that it does NOT affect your page performance, does not require any additional modules or plugins, and is completely compatible with most/all other SEO Plugins.

12. Screaming Frog

Screaming Frog is the first and only SEO Spider purely written in Java. It can run directly from your desktop and allows you to crawl websites, capture screenshots, fetch Google analytics data, harvest Facebook likes, catch broken links anywhere on sites, and much more. Since it runs in a JVM, Screaming Frog processes pages extremely fast.

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13. Yoast SEO

The Yoast SEO plugin incorporates everything from a snippet editor and real-time page analysis functionality that helps you optimize your page’s content, images titles, meta descriptions, and more for your visitors. No other WordPress plugin provides more than this plugin. From copywriting to technical optimizations, Yoast SEO for WordPress will help you achieve better search engine results.

14. Link-able

Kensington has designed the most advanced cable lock on the market. The exclusive Link-able system enables a secure loop through locking on all four sides of the lock. The compact size and sleek “Y” key design make it an ideal place to store your keys, directly linking them with the lock for added convenience.

15. Serpstat

Serpstat is the most powerful SEO audit tool! It combines all the useful features needed for auditing a website. We are proud to present you with the first and only program of its kind: a universal traffic generator, keywords checker, SEO metrics calculator, and competitor tracking software in one single app.

16. Ahrefs

Ahrefs is a toolset used for measuring & monitoring the history and performance of your website. Ahrefs can help you monitor the content published on your website and detect changes in SERPs due to a recent competitor’s update or backlinks added to a relevant page.

17. DreamHost’s SEO Marketing Service

DreamHost is a free hosting website that provides services such as domain name registration, web-based email, and a Content Management System (CMS) to assist businesses in creating a professional website. DreamHost offers all of its hosting services at no cost to its clients and generates its revenue from paid advertising on as well as through paid sponsorships for the web hosting service that they provide business owners.


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