The digital marketing tools that we’re going to look at today are tried and tested by many small businesses. They provide an excellent platform for increasing your reach, growing your business, and converting leads into customers. In the digital age, online marketing has become imperative for small businesses. Not many SMEs have the budget to hire large marketing departments or firms, so they have to do the work themselves. However, even with a tiny budget, there’s no reason why your business has to suffer from a lack of online presence when you could be online all day long! But how? You don’t know how to market yourself online; you have enough on your plate as it is.
Word of mouth, social media, email newsletters, targeted landing pages, and the list goes on. Of course, a strong digital marketing strategy is more than just these elements. You must also understand the difference between SEO and SEM, capitalize on your owned channels to develop a content marketing strategy, and target communities when launching your next campaign.
With so many digital marketing tools out there and new ones popping up on a regular basis, it can be hard to know where to start and can seem daunting knowing which tools you need or don’t need. Some digital marketing tools are mandatory in functions such as keyword research, product monitoring, dynamic email, and more.
10 Best Digital Marketing Tools
Some of the most widely used platforms for analyzing your marketing performance include Google Analytics and Mailchimp.
Google Analytics is the best tool if you are interested in how people engage with your site. It’s not just a traffic report like most people assume it to be, it can tell you what people who visit your website do and give out information about where they came from and other information about them.
Mailchimp is email marketing automation that allows marketers to create, send and track emails through a variety of platforms and devices. It has become one of the primary tools for many online businesses, organizations, and individuals.
Hootsuite is a social media scheduling and analytics application that will increase your online presence in a significant way. Since it was launched in 2008, millions of users have taken advantage of the features to build their brand. From a tool that was initially only available as web-based software, Hootsuite has evolved into a platform that now offers both web apps and mobile apps for all its users.
It’s used by bloggers, journalists, brands, and even small start-ups to find the best content and get insights on who is talking about their industry and their competitors. Inside BuzzSumo Tool you will find data about your brand mentions and how people are using your content.
KWFinder is an amazing tool that I use to monitor my brand and my competitors’ brands. KWFinder is a comprehensive keyword tracking tool, which shows me all the incoming and outgoing links of my site and those of my competitors.
It’s also a content management system, as well as a marketing automation suite. Through strategic inbound marketing, HubSpot helps companies attract the right visitors, convert leads into customers, and close customers more effectively.
Canva is an online graphic design tool that makes it easy for people who don’t consider themselves “designers” to create beautiful designs for their blogs, social media, business materials, or whatever they want. It takes the frustration out of trying to design your own stuff.
Canva is the world’s easiest way to create great designs for all the things you want to make. It works online and on mobile so you can use it anywhere to create something beautiful in just a few clicks.
Ahrefs is the world’s leading search engine monitoring and backlink analysis platform. What makes Ahrefs so special is the data it provides about your search results. Every time you search for a keyword in Google or any other search engine, you have so much more useful information to work with than with regular Google Analytics.
Slack is an online collaboration tool. It’s like your favorite IRC channel on steroids. Slack is an awesome tool for communicating internally and a great feature to add to your company culture.
Yoast’s mission is to make it easy for you to find the information that matters to your business and to achieve better results with your online marketing efforts. We provide search engine optimization for both small companies and large enterprises, on-page and content marketing optimization, conversion rate optimization (CRO), legal optimization in the Netherlands and Belgium, Google Analytics training, and more.
Yoast is a great plugin (and company) that makes it easy to optimize your website based on Google’s algorithms. It has a number of useful features including analyzing your content and getting an idea of how SEO-friendly it is and generating sitemaps.