Landing Page Best Practices

Landing Pages Best Practices (That works): Our Checklists!

Landing Pages are a critical part of any inbound campaign. In fact, according to Marketing Sherpa, “A landing page is the most important element in conversion optimization and search engine marketing” (Optimization Lead, Matt Bailey). Given their importance,  we must create landing pages that not only get good results today but stand the test of time and continue to improve as a customer and industry trends change.

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Landing Pages Best Practices 

Design a landing page that can be converted. Checklist for Landing Pages Best Practices is a comprehensive list of best practices to help you optimize your site for high-converting landing pages. This checklist will help you optimize your existing page, or create your next page from scratch. It includes checklists designed for your homepage, product and hub pages, blog posts, local landing pages, and pop-ups.

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Call to Action (CTA)

Call to Action (CTA) is a full-service digital marketing agency specializing in promoting brand awareness, increasing customer acquisition and engagement via search engine optimization (SEO), social media, and content creation. Founded in 2012 by marketers, for marketers, Call to Action is built on a foundation of measurable results backed with industry-leading expertise.

Target Audience

The target audience is the specific audience that your website, blog, or advertisement will be geared toward. For example, if you were to promote a new car to run on vegetable oil, then you would want to market this car to people who are environmentally conscious and have a problem with fossil fuels.

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Social Proof:

You can often recognize social proof from something’s ubiquity; the more people are talking about it, the truer it must be. When a visitor visits your site and sees that other people are talking about your brand, or have mentioned it on social media, this will have a powerful effect on their decision to buy. You can use social proof as part of your conversion rate optimization strategy to give visitors confidence in the claims you make about your product or service.

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A/B Testing: 

A/B Testing is one tool that can assist in the process of improving marketing content. The most popular objective an A/B test can have is a conversion goal. After you pick your conversion goal, which will most likely be a form fill or sale, you need to define what it is you are testing. You could say that you are A/B testing 2 different headlines or 2 different calls to action buttons or perhaps you would like to try a new layout of your landing page.

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Finally, Increase Conversions

Increasing website conversions can be difficult, that is why a solid strategy is crucial. There are plenty of things you can do to increase your conversion rate from headline optimization, to ad campaign structure, and lead nurturing. These strategies may seem counterintuitive, but they all work. I have found that it doesn’t take a lot of effort to create a successful strategy. Testing out new things is the best way to learn.

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