Writing a Call-to-Action is a critical element of almost every online marketing campaign. Visitors who see an effective call to action are more likely to act and convert simply because they care about the topic being offered. The best way to understand how to write calls to action is to understand why the conversion rate is so much higher for customers who see different call-to-action examples on different websites (and even different websites that use the same landing page).
A good CTA is a task or feature that encourages people to take an action. The call to action should be clear and direct, modified only by action, and include all possible steps required to achieve the goal. Make sure the call to action is powerful: Make a visitor click through to a page, or tell them to sign up for a training course, or download a free app. Make sure there’s a measurable goal for your call to action, and it’s something that users are likely to do.
What to include in a Call-to-Action
A call to action that attracts visitors should tell them why they should engage with you and what you offer. It should be simple and direct. Visitors prefer to engage with brands that are friendly, understandable, and actionable. There’s no harm in including a call to action if it helps the visitor take action; it’s just that simple actions don’t get nearly as many conversions as complex ones.
The best way to make sure your visitors get exactly what they expect is to use active language in all your calls to action. Such language will draw their attention to what you have to say and make them interested in what you have to share.
Make sure your call to action is as simple and obvious as possible. Something like: “Find a Doctor today!” “Isn’t as compelling as” Book your location now and choose a doctor!” If you’re selling something online, make sure the offer is enticing without being too generic. Make sure your CTAs are short and revelatory. If someone has to click a button to continue, it has to be a real reason for them to do so and not just an afterthought.
Emphasis on Value
Your call to action (CTA) is more than just a catchy title or a bullet point. Your CTA should be emphasizing what your product will deliver and why you need it. Your CTA should be tied to your product or service approach. A good CTA keeps people engaged which means that more conversions will result.
A well-designed call to action in an email can encourage prospects to take action on offers or appeals and this can lead to more sales. When companies promote their incentive schemes, they tend to make sure that the offer is transparent and easy to understand. This is why many businesses around the world monitor their email marketing campaigns to make sure they are offering the right incentives.
Creating a precise call-to-action format can help increase the conversion rate on any website you’re trying to sell to. The reason is that most people when confronted with a choice between two options, will typically go for the one that offers them the most information.
Every modern website needs an eye-catching design. The Call to Action button (CTA) is arguably the most important on a website. It’s the first thing that users see when they arrive on your site and it’s essential that it grabs their attention and informs them what they should do next. CTA’s should be carefully crafted so they work well with both the design and content of your site. The better you create CTA’s the more sales and leads you’ll generate; and the easier it will be for potential customers to buy from you.
How to Evaluate the Efficacy of your Call to Action
One great way to judge the effectiveness of your call-to-action (CTA) is to monitor the response rate. Measuring the number of users who click on your CTA can tell you what areas to improve. Better yet, knowing how these outcomes are affected by various factors like CTA color, size, and placement can help you improve conversion rate, regardless of where or in what media your CTAs are used.
A Call-to-Ambition with Power Digital Marketing
A Call to Ambition, with Power Digital Marketing, is about finding the biggest challenges and opportunities in digital marketing. It is a compilation of articles written by some of the leading minds in digital marketing, spanning a wide array of perspectives and techniques. The book is meant to stimulate and inspire, giving you the knowledge and tools you need to take your career in a new direction.