SaaS (Software as a Service)

How to Use SaaS Tools to Grow Your Business

Have you ever heard of SaaS (Software as a Service) tools? These time-saving and easy-to-use applications, tools, and services are widely used by organizations today. The ability to find these SaaS tools has become easier than ever with various platforms such as AppExchange, AppHarbor, Heroku, or Cloudinary. If you are someone who is managing your business internally without the help of any SaaS tools then it may be time for you to take a look at what these services can do for your business.

What is Software-as-a-Service?

Software-as-a-Service (SaaS — or “cloud computing” to use the more trendy term) is a model for delivering software applications via a web service — in other words, over the Internet. Essentially, you rent your business applications instead of buying and installing them as you would with shrink-wrapped software. A lease is similar to renting an apartment because you are borrowing someone else’s property for a given amount of time.

Benefits of Using Saas Tools to Grow Your Business

SaaS is a subscription service used by thousands of companies that need to efficiently manage their business growth, and it goes beyond simple Excel spreadsheets. SaaS tools help you improve how you operate your business. Using powerful data analysis, these SaaS tools provide a fantastic way to grow your business faster and more efficiently than ever before. 

SaaS (Software as a Service) Tools

Productivity SaaS Tools

Google Workspace (Formerly G Suite) 

Google Workspace is a web-based productivity suite. It’s a collection of Google-powered applications for business and education use and includes email, video conferencing, file storage. The list is very long and exhaustive. It also includes a slimmed-down version of the standard internet browser (Chrome) that blocks a certain amount of ads. Very useful if you’re not using an ad blocker, but want some of the power your computer has on other browsers.

Click Here to Read: Top 5 Benefits of Google Workspace for Your Online Business

Monday.Com is a free suite of tools that helps teams get stuff done. is created to boost productivity, drive collaboration, and help you build better workflows. It’s easy to use, super powerful, and we’re committed to creating the best team communication platform on the market for organizations of every size led and managed by a global community of users.

Hosted Email

Hosted Email is an email service that provides commercial-grade email and security to all of your emails. Hosted Email is a great option for small and mid-sized businesses as it doesn’t take up much storage space on your computer or take a lot of time to learn how to use it.

Business Email Hosting

Business email hosting (BEH) is a type of email service specifically intended for businesses and organizations. It allows customers to have multiple accounts on one platform. This is convenient for users who have several people handling their business emails. One can easily set up separate accounts for the employees, departments, or family members who will be using the same account.

Click Here to Read: Best To-Do List Apps 2021

Customer Relationship Management SaaS Tools

Customer relationship management, or CRM, is a suite of software tools that lets you monitor your business’s relationships with its customers in one database. CRMs are tailored to fit industries and businesses. Every business has different needs, so it makes sense for each business to have its CRM solution. I’ve put together some great tips and tricks I use personally to manage my relationships with my customers.


Hubspot is a CRM and inbound marketing platform with the ability to see where your leads are coming from, and tailor campaigns based on that. Sign up for free today, you get to see all of the features for 100 contacts − or choose to upgrade for unlimited contacts within the system. Features such as email automation, lead scoring, tags, reports, social media integration, and landing pages are made simple with Hubspot.


ImBee is a Subscription Management System – SMSP(TM) – which helps eCommerce websites to generate recurring income. ImBee is a US, UK, EU, and Australia (via Amazon Web Services) based service with an API available to integrate into virtually any platform.

Email Marketing 

Email marketing is a way to strengthen your relationship with your leads and customers. It is not only a formal way of keeping people informed about the status of your business and its products or services, it is also one of the most effective ways to reach out and connect with people.

Click Here to Read: 7 Best Email Marketing Services for Small Business (2021)

Constant Contact:

Constant Contact helps your business get started with email marketing. With Constant Contact, you can use templates and pre-written content to help you create eye-catching emails that will drive more sales.


ConvertKit is a marketing solution that uses email to reach customers. It was created by Nathan Barry, an online entrepreneur who has previously authored and sold products such as Authority and Make a Video Now. ConvertKit is the email marketing solution to help you grow your business. It has an astounding success rate of one in five campaigns earning a customer!

Social Media Marketing SaaS Tools

SMM is a strategy that uses platforms like Facebook, Instagram, YouTube, and blogs to spread information, manage online reputation and grow a brand. It has recently become an increasingly powerful marketing tool for companies of all sizes. The early adopters of this strategy have reaped significance. In essence, SMM is using social networks as advertising platforms.

Click Here to Read: 5 Ways to Select the Best Social Media Platforms for your Small Business


Hootsuite is a web application designed for social media management, built-in PHP, Ruby on Rails, and Node.js. It is used to schedule or automate posting to Twitter and other social media websites, as well as track the messages of others. The name derives from the acronym HootSuite and its use of owls as a mascot, hooting through their “Owlish glasses”.

Sprout Social

Sprout Social is a raw tool that can be used to grow content quickly. The social media management dashboard allows you to schedule, publish, and track your content using Facebook, Twitter, Instagram, Google+, Linked In, and Pinterest. By helping the community of marketers build their social presence, Sprout Social has grown from a small startup in 2012 to a large social media power player with millions of users in 2017.


SaaS tools are a great way to get your new business off the ground quickly. From customer relationship management to finance and lead generation, SaaS tools can help you take your business to the next level.

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