optimize your website for mobile devices

How to optimize your website for mobile devices

As more people use mobile devices to browse the web, you’ve probably been wondering how to optimize your site for visitors using mobile devices like smartphones and tablets. If you haven’t considered this before, it’s time to take this into account. Optimizing your website layout for mobile devices not only ensures your visitors browse the web stress-free but can improve your search engine rankings, as well. With Google giving preference to sites that are optimized for mobile devices over those that aren’t, along with Apple enabling search engine optimization through their App Store and WWDC events featuring mentions of PWA (Progressive Web Apps), SEO should be included in mobile device optimization.

Mobile Design: 14 Years on

The smartphone, an object we now cannot live without, has absolutely transformed the way in which we as humans communicate. So how is this communication in 2017 different from that of 1998? The introduction and adoption of smartphones across the globe have brought with it a plethora of technologies that assist us both old and young, wherever we are – and wherever we want to be. Mobile technology has directly impacted the way in which devices are built and their further development, and I look at some of the ways in which they have changed over the last 14 years.

What is ‘Mobile Web Design’ specifically?

When the term ‘mobile’ was first used in regards to web design, it referred primarily to selecting user-friendly websites that adapted well for these devices. But this has changed. Mobile devices have become so powerful and the infrastructure supporting them is so great that with smart use of technology, we can achieve a better user experience on mobile devices than large desktop displays.

Starting a Site from Scratch? Think Mobile-First

Mobile devices make up almost 60 percent of total web traffic, and as the trend of mobile-first design and development continues to increase, it’s not a question of if, but when your site will start seeing more traffic from mobile devices. Whether your business uses WordPress or a custom CMS platform like Drupal or Joomla, it’s important that you consider how that platform handles responsive options to ensure you’re getting the most out of your site in terms of performance. So let’s take a deeper look at why “mobile-first” is a growing trend, discuss the advantages of a mobile-friendly site, and discuss some of the best practices for setting your website up for success with responsive web design.

Hone In On Your Audience

The most important part of your business as an online entrepreneur is finding your ideal audience. That’s the audience that is going to buy from you on a consistent basis. It’s that audience that allows you to continue growing and generating new revenues. The only way to do this is by knowing what they want because if you can help them with their problems then you can generate those sales.

Ask for Customer Feedback

Asking customers for feedback on your business is a great way to gather information about the services you provide. So, you can keep on improving by taking in the feedback you get and using it to improve your product or service. Ultimately, it will help to identify areas of improvement or praise you can give to your clients. This article will take you through why it’s so important to ask your customers for feedback, how to go about doing so, and step-by-step instructions on what to do next.

Think Small Screen

It’s called the small screen, but in reality, it calls for a lot of thinking. And I mean it. The screens are getting bigger and bigger, more vibrant with quicker processors and stronger connections — it might make you think this trend will never stop. But that’s not correct… it won’t. Because the coming of wearable devices based on Android and Apple iOS platforms threatens to become distracting personal digital assistants working in harmony with smartphones and tablets. So we need to start thinking about responsive web design from now on lest we be buried by competition offering better user experience through their sophisticated technology.

Refine Your Design Aesthetic

Design should be seen as a means to an end. You have to first think about your goals and how effective your design will help you achieve them. Do you want to improve user engagement? Do you want more sales? Maybe you’re looking to improve brand recognition or awareness. Usually, these goals are achieved by improving usability, accessibility, and readability. This is where design aesthetics comes in. Aesthetic that’s functional (and appealing) can enhance all the experiences of a website.   Aesthetics is then really about making design decisions based on how it makes users feel and how it will affect their perception of your brand.

Create a Consistent User Experience

A user’s experience with your product is something that you should always keep in mind as a designer. Having a smooth user experience can help you achieve better results. Remember, the ultimate goal of designing is to make it easier for the people you’re designing for to interact with and understand the interface. Designing is all about understanding the problem in front of you and making it more accessible through visual communication.

Think Social

Social media is a concept that has spread its roots so widely across the internet; in a similar fashion how plants and trees spread their roots out and get constant access to water. We can see the penetrating effect of social media through numerous avenues like Facebook, Twitter, Instagram, Google Plus, etc. Just imagine if all the social media platforms are interlinked together, then what something more could be expected and aren’t it a great opportunity for businesses. That’s what exactly happened through the website known as Think social.

Do You Need an App for that?

Although we have smartphones and tablets today, there are still tasks that can be completed much easier using an app. And while texting and email are still the go-to communication methods for a lot of people, apps are becoming more popular every day. They’re super useful and they can do everything from serving as a social media platform to help you lose weight and gain muscle.

7 ways of website optimization for your mobile devices

Mobile devices aren’t just for email or checking a bank account. Mobile phones are outselling computers in the United States and people are checking their emails on them more frequently. Mobile allows their users to browse from any part of the world. Let’s have a look at the methods of website optimization;

  • Visit Google’s Mobile-Friendly Test Tool:

 Testing your website for compatibility with Google’s mobile-friendly tool is a crucial part of SEO and also a good opportunity to boost traffic by getting websites to improve their scores. For sites that score poorly, it provides an opportunity to make important changes and see the impact on traffic. The tool itself has been around since last year and is proven at helping webmasters improve their scores along with boosting page rankings.

  • Use a Responsive WordPress Theme:

You have a website or blog. You’ve probably spent a ton of time doing SEO, and that’s great Simply having a website is not enough; you’ll need to optimize it for mobile. If your website visitors are mostly on mobile devices, choosing a responsive theme for your WordPress site is vital because this ensures your WordPress theme will look good on smartphones, tablets, laptops, and computers. WordPress themes have been optimized for use with responsive design, which means you don’t have to worry about the theme’s compatibility with mobile devices or other browsers.

  • Choose a Reliable Web Host:

Choosing the right web host is an important step to building a great website. There are numerous hosts out there offering a variety of services for a website. Over the years I’ve tried many different hosts, and have found some even better than the ones I paid for. In this article, I’ll show you how to find and choose a reliable web host that won’t let you down.

  • Improve Your Site’s Loading Times:

It’s no secret that site speed is a very important factor in website ranking these days. A slow site can have a significant impact on your bounce rate, ad impressions, time spent on site, page views per session, and more. You should be analyzing performance regularly and addressing the most common issues early to avoid significant issues down the line. We have broken down some of the main reasons why your site might be slow and provided some solutions to improve it.

  • Redesign Your Pop-Ups for Mobile:

Pop-up messages are a great way to increase conversions, but they aren’t always successful. Customers tend to associate pop-ups with spam or overused marketing tactics and often have some sort of negative reaction. While this is perfectly fine for a desktop user, today’s websites are built primarily for mobile devices. If your pop-ups aren’t optimized for mobile viewing then you could be missing out on sales.”

  • Enable Accelerated Mobile Pages (AMP):

The AMP project is an open-source initiative around developing a framework for accelerated mobile web pages that have been optimized to provide a consistent mobile user experience. The project has released the AMP HTML specification along with the first reference implementation. AMP was announced at Google’s developer event on October 4, 2015. Google has since developed a Google Search Console integration and publisher-facing features, such as an AMP analytics dashboard and tag manager to make implementation easier.

  • Create a Mobile App:

Mobile application development is gaining momentum with the increased availability of smartphones in the marketplace. An increasing number of people prefer and benefit from an application that helps them accomplish tasks with greater convenience and speed. As a matter of fact, user satisfaction has been recognized as one of the most important indicators of success within the IT industry. You can create a mobile app for your small business or startup if you consider how important it is to develop apps for smartphones. There are a lot of prospective benefits you can enjoy when creating an app for your organization. Here are some features and functions you can include in your app: A help desk, CRM, or asset management system creation.

  • Mobile Optimization Can’t-Wait

Mobile Optimization Can’t-Wait. Mobile is the future. The question isn’t if mobile will continue to rise in importance. It’s when all of today’s desktop traffic will be mobile. While this isn’t a pressing issue for many sites, every business must prepare for the future otherwise they risk being sidelined when mobile becomes the primary channel for their product or service.

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