20 Metrics Every Blogger Needs to Track to Measure Success

20 Metrics Every Blogger Needs to Track to Measure Success

A lot of metrics are useful to track the success of a blog. But not all metrics are created equal. Some tell you what’s going on right now, while others tell you nothing about what is happening with your traffic. Moreover, some metrics are better for tracking short-term goals, while other metrics are better at tracking long-term goals. Here are 20 key metrics every blogger needs to for tracking.

Metrics Blogger Needs to Measure Success

Page Views

The first statistics you can track using Google Analytics are page views. They’re an important metric since it allows you to note if there’s a dip in page views. After all, if your site isn’t getting any views then there’s no need of optimizing any website element.

Channel traffic

Depending on the kind of channel you are running, you can maximize the source of targeted traffic to your website and accomplish your business objectives by analyzing demographic data of audience and demographics of site traffic.

Time Spent on Page

Time spent on-page is an important metric for judging the level of interest visitors have in your content. If it’s too low, it may indicate that your content is boring (it might be though!) or there could just be a technical issue with your server that’s misreporting the time.

Bounce Rate

Bounce rate is a metric that measures the number of visits that resulted in the visitor bouncing away from your site. This means that the visitor left your web page before the completion of a goal. A high bounce rate affects SEO negatively because Google will consider your bounce rate as a type of spam. This will negatively affect how Google ranks your website.

Pages Per Visit

Pages per Visit (PPR) is one of the SEO metrics that you might not be aware of. It was first introduced by user timing data based on RUM sessions instead of visits. But many SEOs know that it has a direct impact on search rankings and seems to have huge potential in helping us improve our SEO efforts. 

Click Here to Read: How to Optimize Your Website for SEO and Conversions

Returning Visitors

Returning visitors are the people that come back to your website day after day. This could be because your blogging is so awesome that they can’t stay away, or perhaps it’s just because of the products you sell. Either way, having returning visitors can significantly improve your website’s SEO. If everyone who visited your site came only once and never returned, Google would think you didn’t have any returning visitors, and that you’re not a successful website.

Top Traffic Posts:

Top Traffic Posts is a top best post that contains the latest blog post from different blogs and magazines. It has an artificial intelligence system that dynamically filters out the most popular content from the leading sources. 


Being at the top of the Google results for your chosen keywords indicates that you dominate your market space. It shows that people are clearly searching for content and products related to your industry or niche. Although SERP rankings appear to be a difficult metric to understand, this article takes a look at some of the most important factors that can affect them.

Inbound Links Per Post 

It’s a hyperlink added from other websites. The more inbound links pointing toward your website, the better or more relevant your site is believed to be by search engines.

Click Here to Read: The best 17 SEO Tools to Optimize Your Website

Average Comments Per Blog Post

The average number of comments per blog post on a website is an important metric to determine how engaged the audience and community for that site are. This data is also a good indicator of the overall health of a particular site within the blogosphere. Since engagement rate is difficult to calculate and doesn’t show much insight into the direct value or success of a given domain, traffic, page views, or time on page metrics are poor substitutes for actual engagement.

Social Shares Per Blog Post:

Social shares per blog post are one of the biggest indicators of a blog’s quality. Low social sharing per blog post means many people don’t find your posts worthy to share on Facebook, Twitter, and LinkedIn. On the other hand, high social sharing per blog post suggests that your content is better than your competition. Even if you have good quality content, you still need to provide backlinks to them from other authoritative sites. You should extract authority backlinks from relatively untapped blog directories that are related to your niche.

Clicks from Social Platforms:

Social platforms have made our lives easy by sharing the latest updates, most interesting news, trending topics, and other entertaining events. But these platforms are not only meant to pass your time in an amusing way. And like with any other platform, social networks are good for SEO as well and can bring you real traffic!

New blogs 

When considering new blog leads and customers, there are many points that you should meditate on. For example, a tool that we use at New Blog Leads is our Customer Relationship Management system (CRM). This helps us track our sales and marketing efforts for each client. 

Posts that satisfy customers 

And for each blog, there may also be different types of posts that will be effective. Knowing which post to write can get confusing so I organized this post into two sections: 1) The “Average Post” that is found to be effective and 2) My “Best Posts” based on what’s brought in the most leads and customers.

Click Here to Read: How to Improve Your Page Load Speed in 45 Minutes

Rate of conversions 

It shows us how well our efforts are paying off and it’s the ultimate goal of everyone involved in a conversion funnel: from the brand itself to marketers, researchers, and even engineers.

Lead Source Breakdown

One of the most important metrics to watch as a digital marketer is your lead source breakdown. It can show you how your organization is performing through all the different channels that marketing uses. 

Email subscribers 

Total email subscribers is a simple Ruby script for analyzing webmail dump files. It requires access to an account name and password on a server with POP3, IMAP, or Webmail services enabled. After that, you can use this script to pull statistics out of the server-side dumps in a human-readable format.

Email Open Rates

Email open rates are a standard in the email marketing industry and are used to benchmark performance. An email open rate is the percentage of emails that are opened, as opposed to an email click-through rate (CTR), which requires a user to click on the message. Open rates are typically used for transactional messages such as order receipts or password resets, where it’s unlikely that the customer acted on the email. 

Click Here to Read: 7 Best Email Marketing Services for Small Business (2021)

Email Click-Through Rates

Email click-through rates (CTRs) have become an important metric for email marketing. The email click-through rate–the percentage of messages that get opened–is a very important email marketing metric. It tells you how effective your email marketing campaign is in driving new leads and how good your conversion rates are. Only that metric tells you something. You don’t need to know the exact formula, because it changes from week to week and month to month, depending on where your leads are coming from, who your prospects are and what they want.

A number of Blog Posts Published

The number of blog posts published is a direct result of how frequently your blog gets updated. This, in turn, impacts the speed at which your site’s visitors navigate away to another site or page. If you update your blog every day or two, you’ll encourage repeat visits from your audience.

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